In the past three years I've tried to pare down my magazine subscriptions but I still appreciate the value of Fast Company. The magazine generally does a great job of detailing the interaction between brand, innovation and management. As I read this month's issue on Friday I couldn't help but think about all of the stories that related to my strategy and marketing class.
This month's cover story is the magazine's list of most innovative firms with Google topping FC's list again. I think that by remaining 'open' and using a creative approach to challenges and opportunities -- innovative companies place themselves in the best possible position for success. Powerful companies will continue to be outmaneuvered by fleet competitors or humbled by industry changes (see Borland, Kodak). The best they can do is stay focused on their competitors and flexible through innovation to survive.
The article poses an interesting question for the Google team-- if you could do anything for the world at Google-- what would you do? We addressed that question during our Six Thinking Hats marketing exercise last week and I think it must be really excited to work at a place where making a difference is a priority. As an additional bonus the magazine featured a great photo of Cisco's director of user experience, Irene Au, covered with colored post-its. The effective practice of 'brainstorming via post-its' at its best.